Ferrari vs Ford

Yesterday, Ford submitted a lawsuit against Ferrari for an infringement on the use of the F150 name. This is because Ford have a truck – sold exclsively in North America – called the F-150. It’s a very popular truck, and has been around since the 1970s. Naturally, they weren’t happy about Ferrari using the F150 (without a dash) name, even though it is surely impossible to confuse a mass-produced pick-up truck with a single-seater racecar that you can’t even buy.
The F150 has been renamed the F150th Italia with no official mention from Ferrari. They have simply changed the name everywhere that it is mentioned on their websites, and removed the F150 logo (which was eerily similar to the F-150 logo). It must be confusing for Felipe Massa, who started driving this morning in an F150 but will finish in an F150th Italia. Now saying ‘F150th Italia’ is not going to be the easiest thing in the world, so it will take a bit of practice. But just like learning to spell ‘Alguersuari’ and ‘Karthikeyan’, I expect we’ll soon be used to it. Next year, Ferrari, choose something sensible for your car name; F12 sounds good to me!
I don’t know whether this will persuade Ford to drop the lawsuit or not, but most of us are fed up with naming rows and just want to get on with the season. That’s one good thing that has come out of Kubica’s horrible accident – there’s a lot less tension between Lotus and Renault.